• Apple's Top Secret Program For Mobile Advertising: A Big Change On Traditional Publicity System


    Computer giant Apple has made a few moves in the past a few months (including development in the iphone apps market space) which includes a well-kept secret attention in mobile advertising. Apple filed a patent application a couple of months ago that came to the attention of the public. The contents of that patent application indicate a likely alteration in the manner that Apple could cash in on its products-both hardware and software, the software obviously is straightly associated with iphone applications that have become very popular in recent years. The details of the patent describe what Apple named as 'enforcement routine' software which means that the company will integrate marketing into its hardware and software that customers just can not jump over.

    The patent also states the fact that users would have to prove that they have either seen or listened to a commercial before being able to access the functionality features of the hardware. Such as, an user could not use their iPod until they have watched the advertisement and then punched in a code to prove that the advertisements are watched in their whole.

    The array of hardware that Apple that's developing this application for ranges from the iPhone to the set top box television, Apple TV, to a notebook, the iPod touch and many more. The catch is that consumers will need to endure a very savvy promotion plan that guarantee they are paying attention. If not, the system can simply block the user from using the devices until compliance is met. The fact that Steve Jobs himself is noted in the Apple credit for the patent tells us that this program is not just the fantasy of an Apple engineer.

    The implications of this form of bold marketing move could well rock the industry as we see the strategy of opening up the development of iphone 3g apps continue to fuel the amount of downloadable iphone apps; which in return makes apple's mobile marketing products that much more desirable.

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